March 2, 2005
Wall Street Journal on customer retention with blogs
There are some executives who will consider the Wall Street Journal the most authoritative source on strategic decisions, and if you're pitching to a client (or your boss) who fits that profile, you should hang on to "Blogs Keep Internet Customers Coming Back" from yesterday's issue.
In the article, GreenCine's Movable Type-powered weblog, GreenCine Daily, which we've mentioned in the past on the Professional Network post on Blogs on Film, is specifically credited with a 20-fold rise in hits on the GreenCine website.
Also mentioned is the Stonyfield Farm stable of weblogs, also powered by Movable Type, as described in this case study.
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