October 18, 2004
More momentum for ads in RSS
Wired News reports on the increasing demand for ads in RSS, and given coverage like the story in this week's issue of BusinessWeek (subscription or registration required) and Audi's high -profile sole sponsorship of the recently-launched Jalopnik, it seems an increase in advertising is inevitable. Nick Denton offers some good insights into the weblog advertising market in last week's Wall Street Journal.
All the advertisers moving into the new medium would do well to be cautious in addressing the blogosphere. An audience that's willing and able to publish their responses to the whole world demands a thoughtful approach to marketing.
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