The Start Title HTML and End Title HTML values are used to identify a post title within the body of an entry. This is useful when importing entries from Blogger, for example, because Blogger posts do not have the concept of a separate title field. If you have named your posts consistently through the use of HTML tags, however, Movable Type can parse your weblog entries to find those titles. For example, if all of your entry titles look like this:

<font class="title">I am a title</font>

Then you could use a value for Title Start HTML of

<font class="title">

and a value for Title End HTML of

</font>

to automatically set the titles of your entries when importing. If found, the title, along with the surrounding HTML, will be removed from the body of your entry.

If you do not fill in these values, or if the relevant HTML cannot be found for a particular entry, the first five (5) words of the entry are used as the title, instead.