Why Blog?
Blogging gives virtually everyone the ability to publish and share information. Blogs are easy for people to use and update, allow social exchange and communication, and are completely customizable for individuals and organizations. Blogs are used for diverse purposes, including online marketing, media publishing, enterprise productivity tools, mass collaboration and community building.
Marketing & Communications
Are you looking for ways to drive more visitors to your site? Want to engage with your customers to hear what they have to say about your brand? Movable Type blogging platform is an easy way to connect with your customers and turn them into a powerful community.
- Dynamic Corporate Sites: Low-cost and effective method to immediately generate new content and get readers engaged.
- Boost Search Engine Rankings: Increase your rank and visibility on the search engines, to gain the media's attention and find more customers.
- Desirable Demographics: Blogs attract a more qualified and sophisticated audience.
- Extend Your Reach through RSS: Reach readers where they are and where they are looking for information. Deliver fresh and relevant content to keep them engaged.
- Customer Dialogue: An easy way to establish an engaged community of active readers. Learn what's important to your customers to help with product innovation and improving customer loyalty.
Case Study:
WOMMA uses Movable Type to create an engaging web site.
Internal & Enterprise
Movable Type provides a cost-effective method to share, distribute and protect company ideas and engage employees. It is a powerful platform that unites team members and harnesses the collective intelligence within the organization. Movable Type has been proven to enhance employee productivity, reduce communication costs, and protect intellectual capitol.
- Enhances Collaboration: Convenient way to update groups, employees and customers, while getting employees engaged in idea generation and increasing productivity company-wide.
- Promotes Content Creation and Consumption: An easy and effective way to promote idea generation, internal group conversations and sharing of information cross-functionally.
- Captures Unstructured Information: Information is persistent and accessible - search, archive, and organize information using categories, date-based archives and tags. It's easier than ever to quickly find the information you want.
- One-to-Many Distribution: Email storms and out-dated attachments are a thing of the past.
Case Study:
TBWA/CHIAT/DAY uses Movable Type to improve employee participation.
Movable Type is a Six Apart product.