How Blogging Can Benefit Your Business
Blogs open up new channels to talk to your customers and provide a cost-effective way to complement existing communication tools. Here's how:
- Fast and Inexpensive Publishing
Publishing to a blog is fast and easy, the results are immediate, and no IT resources are required. - Boost Search Engine Rankings
Blogs rise in search engine listings because they are refreshed frequently, so some businesses see traffic increases to their web sites. - Increase Your Reach
Because blogs can be syndicated, they can notify customers of changes to the site automatically. - Customer research, insight, and loyalty
You can use this new communication channel to converse directly with customers and collect valuable and immediate feedback.
Which Solution Is Right for You?
Six Apart offers two distinct families of blogging solutions, each with powerful features. You simply decide whether or not you want a hosted or installed solution for your business. Hosted software offers quick start-up, minimal or no IT expenses, and seamless upgrades. An installed solution is perfect for small to medium-sized businesses, or department- or enterprise-wide deployments, if you need advanced configurations.
Hosted, easy and fast, TypePad Business Class lets you get blogging immediately. TypePad Business Class is the leading choice of media companies and marketing departments.
Our installed solution is perfect for individual companies and IT departments looking for enterprise-wide integration. This is the solution for businesses looking to do advanced configurations.
