Six Apart News & Events

Thinking About Where to Spend Your Money in Social Media?

Is your company active in social media? Then you’re probably asking yourself where to allocate your budget: to paid media or earned media - or some combination of both. If this is on your mind, we hope you’ll join us at the OMMA Global conference in NYC on September 27th for a panel discussion entitled, Is Your Budget Being Well Spent in Social?

David Tokheim, EVP & GM of Six Apart Media, will weigh in on the discussion, joining panelists from Deep Focus, Catalyst, Bling Media and Rey Interactive. Tokheim will share his insights on how to decide where dollars should be spent and will delve into the role of the media team in a world where not all advertising is paid.

Come, listen, get some advice, and see how to apply this paradigm shift to your own business and budgets.  For more information go to: