As we work on ways to help our clients distribute conversations around their brands across the web, Facebook “Like” will be an exciting and effective way to amplify those conversations.
The “Like” button allows publishers and marketers the ability to deliver a compelling social web experience on branded sites without the design constraints of a Facebook fan page. Just adding the Facebook “Like” button to your website or blog integrates it with Facebook.
Typing your company or product name into the Facebook search bar will display the site to which you’ve added the “Like” button. In short: ANY web page can now take the place of a Facebook fan page.
Most importantly, fans of your brand will get a consistent experience no matter where it’s accessed. Our powerful publishing and community solutions now have the ability to behave just like Facebook fan pages, leveraging the network for each engagement. And that is great news for everyone.
As we noted last week Six Apart was chosen by Facebook as an official launch partner for this release. Stay tuned for more announcements from Six Apart on how we can help you leverage social media as part of our conversational marketing platform.