April 1, 2009
Thinking Ahead with Six Apart
It's been about a year since we announced the launch of Six Apart Services and Six Apart Media and our new role as a full-service blogging company. These days, Six Apart provides just about everything bloggers, publishers and companies need to achieve success: great technology, personalized services and innovative advertising. As always, our community and customers tell the story better than we ever could. Take the University of Phoenix, which approached us to build Think Ahead California, a new political action site focusing on the issues surrounding the upcoming workforce shortage in California. Their smart and thoughtful ideas were hugely inspiring, but we were also excited because we knew that the combination of technology, services and media that we offer at Six Apart these days was perfect for the job.
The University of Phoenix wanted to create a community where people could contribute and join in a conversation that would really make a difference. And providing a home for that conversation helps University demonstrate how they'll be a key player in the economic future of California. Pulling off something this ambitious would need all three of the capabilities that Six Apart offers.
Think Ahead California was designed, developed and implemented on Movable Type by our Six Apart Services team in New York. In order to drive the right traffic to the site, our Six Apart Media team developed a strategy that builds on our connections to our platforms and to influential bloggers. Custom ad units featuring topical "Think Ahead California" blog posts and an interactive polling widget with content from the site were just a few of the innovative solutions they came up with. And the experience was kept completely consistent across display and email advertising, too.
We're extremely pleased with the final product, and even happier that we are helping the University of Phoenix raise awareness about the looming workforce crisis in California. It all goes to show that when an important cause harnesses the power of great technology, services and media, amazing things can happen. Get in touch, and we'll find out together how we can help you succeed online too.
Comments