Six Apart News & Events

Barack Obama and Blogging

We'd like to extend our hearty congratulations to everyone who voted in the United States elections here yesterday, especially in the historic and endlessly surprising Presidential campaign. We've been thrilled to point to our own efforts like, which showcases TypePad bloggers who talk about political issues, and of course the politics section of, which has been a must-read for months.

But perhaps most of all, we should extend our congratulations to the campaign and innovative technological team behind Just as with the blog of outgoing President George W. Bush's 2004 campaign, key parts of Barack Obama's campaign website have been powered by Movable Type, and we're proud to have played a part in knitting together a successful strategy that's combined blogging with a compelling presence across dozens of social networking sites. It's a tradition that began at the national level with candidates like Howard Dean and John Kerry making tentative steps four years ago. But we're not satisfied merely to count the campaign blogs of two successive U.S. Presidents among the community of Movable Type users.

Now that the election is over, we're sincerely hoping that politicians across the political spectrum, and citizens of any stripe, will demand that these social publishing tools be used for a lot more than just raising funds online or getting out the vote. We firmly believe that our platforms, used intelligently and in combination with the many other services and networks on the web, can be powerful tools for better governance.

Blogging, especially when combined with a social publishing platform that bridges multiple social networks, is far too powerful a medium to be dragged onto the national stage once every four years. If, as has so often been stated, this is a "change election" here in the United States, then we hope that one change we'll see, not just at the national level but at a state and local level, is our government making better use of the web.

Given the long tradition of bloggers leading the conversation around politics, policy and government, we hope to play a part in encouraging government to make the same leap into the social web that so many of us have made in our personal and professional lives.
November 6, 2008 1:31 PM

Great post!

Let us hope that Obama solves America's problems and strengthens the country.

Yasir from Toronto

Alan said:
November 8, 2008 7:50 PM

It was one of the most touching elections ever! :) Im glad Obama was smart enough to really use technology the proper way.
Great job and good luck Obama.

Cuff-Daddy Cufflinks

November 11, 2008 3:03 PM

So far, it's not looking like the politicians are going to keep it up. Obama stopped twittering after he annouced that he won. Nothing since November 5.

November 12, 2008 11:08 AM

My sincere thanks to Movable Type and Six Apart for making Barack Obama the leader of the free world.

Unlike others, I do not think Barack Obama should be able to impress everyone; what matters is that Obama has set an example of how effective Web 2.0 tools are in the modern day and age.

It is no longer a tool to be brushed aside by Karl Rove and Steve Schmidt as something associated with 'celebrity politics'

Republicans, welcome to reality

Lessons have been learnt.

Looking forward to a happy inauguration


Mutimba Mazwi

November 14, 2008 11:46 AM

While politicians may be sporadic in their blogging or twittering, bloggers are a force to stay. I can't believe (well, yeah, actually I can) the comments Sarah Palin made about bloggers in their parent's basements wearing pajamas.

There are so many respected bloggers across the political spectrum.

Carrie at Pink Ipod Nano

November 14, 2008 4:24 PM

I would say the big winner in this election was the power of the internet and social networks. The brilliance of the Obama campaign was their ability to use the internet and social sites + blogs to raise tons of money and get their message out. They completely outperformed the McCain campaign in this respect.

Another thing was the presence of social networks like twitter, facebook, myspace ect . with the news network. Go to any news channel and they have people blogging about the news and they read those comments on air. Even a dinosaur like Jack Cafferty was asking people to "tweet" with him. What an incredible contrast to 2004!

Spyware Fix

November 20, 2008 12:35 AM

Great Post! I really hope that current and future politician at all levels of government get on board with blogging and the internet,

December 2, 2008 1:38 AM

I am glad to be there to witness this amazing thing happen in the history of the US! By the way, social media is the way to go :)

mickymar said:
December 2, 2008 12:02 PM

Agreed this is truly a historical event. The internet has truly done justice to his campain and am sure we will see more internet/blogging related politics in relations to this presidency.

December 3, 2008 1:13 PM

I agree, from the very beginning, this was a brilliant campaign from a marketing perspective. It just shows the power of the internet and connection with us little-folk.

Quilt Block Patterns

March 29, 2009 4:37 PM

Blogging has become so powerful anything can happen very quickly

October 3, 2009 5:42 PM

I think this post has a strong message for politicians, around the whole world in fact. I think it's a shame that politicians don't reach out to their electorate as much once the election is run. I think today's key issues provide the perfect opportunity for Obama to reach out to the American people using social media like Movable Type.

suziee100 said:
October 6, 2009 8:38 AM

Barack and his blogging and twittering is great news and shows a politician well intouch with his people. I have recently found him on Twitter and was pretty impressed I have to say.

October 6, 2009 8:48 AM

How absolutely amazing, this would have been unheard of 10 years ago! Barack Obama is a good leader who seems to care and is on it.

red said:
October 9, 2009 1:58 PM

Even though Obama may have stopped blogging after the elections it still points out that the government does use the social media to reach a certain audience.

Although it many not be used every day its good to see that important and prominent people use these sources combined with television and radio. It demonstrates that blogging is here to stay. sohbetsohbet

red said:
October 20, 2009 3:25 AM

Let us hope that Obama solves America's problems and strengthens the country. sohbet

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