Six Apart News & Events The Best in Blogs logo

If you've been following Six Apart for any time at all, you can tell that this is a company founded by bloggers, for bloggers. From inventing a lot of the core technologies of blogging to helping reinvent the medium with cool new announcements, we've always built a lot of great tools and tech.

But if you've been paying attention this year,you've seen the vision for our company and our community going far beyond just the technology platforms and into some important new initiatives like services and media.

Whether it's advertising services or antispam technology, all of this work is based on a few simple ideas:

  • We help all bloggers, regardless of which technology platforms you use.
  • We're trying to help you succeed, no matter how you define that -- by growing your audience, your influence or just your bottom line.
  • We strive to be open in all that we do, to help tell the rest of the world why blogs are a powerful new medium that matters.

With those principles in mind, that brings us to one of our most exciting new announcements of what's already been a milestone year:, the place to find the best in blogs. combines a few simple, fundamental ideas in a new way that we think harkens back to some of the best parts of the early days of the web. For example, though they get beat up a lot these days, Yahoo was really exciting back when the web was young. There was just something exciting about a human-edited guide to the web, organized by topic. In a similar way, our expert editorial team is assembling Top Ten lists of blogs by category, to help you discover the best sites that you never knew existed. And we're taking your submissions -- so if you are tired of the same old sites getting attention, we especially want to hear from you.

It's like Celebrity Playlists for Blogs

A more recent example of a great way to discover cool new stuff is the Celebrity Playlists on the iTunes music store.

Though sometimes we all read them just to see how inane a celebrity's picks are, or to see if an artist we like shares our tastes, it's impossible to deny that they're often a fascinating way to find new songs. On, celebrity Top Ten lists let some of the best-known bloggers on the web guide us through the sites that influence them, helping dig up some undiscovered gems you might have missed.

Helping you discover the best of blogs also helps fulfill the mission that the team at Rojo had for their popular feed reader back when it launched. Since we acquired Rojo back in 2006, that team has become an integral part of Six Apart,and we've incorporated a lot of what they learned into As a result,this new site is also going to be the official successor to Rojo.

So, what does it mean to you?

All of this fits into our mission at Six Apart of helping people communicate online, by helping bloggers reach a broader audience. We'll be rapidly expanding over time. The site is built on the powerful new Movable Type Pro platform, of course, so we can rapidly add new social and community features based on your feedback. And our team's hard at work rapidly expanding upon the already-extensive directory of blogs on the site.

Which brings us to the question you must be asking: How do I get my site featured on It's easy! Just add your site on the simple submission form on the site and we'll add your blog to the list of sites we're considering. And we want to work hard to get the word out about the blogs we feature. There is, of course, a Twitter account for the new site, and you'll want to sign up for the newsletter, and pass the link along to your friends or family who may still be skeptical about blogging. It's a good old-fashioned email newsletter offering highlights from, and great way to find highlights from the entire blogosphere, delivered fresh to your inbox every week.

In all, the launch of marks just another milestone in our mission to introduce the world to the power of blogging. Though we've been best known for making the tools to create blogs, we're just as committed at Six Apart to creating the services that help bloggers succeed. Today, we've built the best way on the web to discover what the blogosphere has to offer. We're already excited about the pleasant surprises that keep popping up on -- and we think you will be, too.

October 30, 2008 8:46 PM

I did not know you guys owned, I have been checking it out for a while now it is like a super highway for Blogs. Pulling the best of the best and putting right in your face. I hope to be in there one day is a dream of mine !


nancy71 said:
October 30, 2008 8:59 PM

Ok is where I get all my current news, and basically the inside scooop on pretty much anything I need to know. I have found some of the best blogs on the net over there. I wonder how much the domain cost you guys? You guys are going to be the Google of the blogging sphere, I have this set to home page on all my browsers at work and at the house. You guys are just wonderful !

randal999 said:
October 30, 2008 9:15 PM

I was just wondering what are the criteria for actually getting a blog into I have been looking all over that site for registration form and got migraine looking for it. Does it work like a search engine, or is it all done manually. It is an awesome site and I would love to be a part of it.

satılık said:
November 16, 2008 4:54 AM

interesting :)

November 16, 2008 9:51 PM

You guys are truly a step ahead of the game when it come to bloggers. It really takes a person/company that has been there and done that to come with products like MT Pro. How can one get a career working for such a awesome company, I would love to be a part of your crew ! Our company's bridal shower blog could use this product to push it to the next level. Will be in contact with you guys soon !

effited said:
November 18, 2008 8:48 PM

This is really brilliant, a great way to find the best content around the world, since there are millions of blogs out there. I use to find interesting posts to read. I also submit my blog there.

Aaron Nimocks said:
December 26, 2008 4:27 PM

I just got distracted on that site for about 2 hours. :)

Its great to see a resource though that actually lists the top "whatever" of blogs. Its so hard to find good lists like that because people usually make them to weigh in their favor.


January 14, 2009 5:50 AM

Wow. I was observing for a long time and never knew you guys owned the site.. It's like cool directory of the finest blogs. Anyway i guess it complements your strategy since you guys run MT. Would love to be part of that network.

April 10, 2009 11:49 PM

I personally think this is going to work in big ways. First of all the domain name itself is powerful and on top of that you could promote MT pro with a message at the bottom. imagine the viral effect... wish you good luck!
Our company's diabetes blog could take advantage of this strategy.

suziee100 said:
August 13, 2009 3:39 PM

This post so reflects what the internet and blogging should be about. Yahoo was exciting and then the big money move in (as with Google) and something gets lost when big business consortiums dominate.

How exciting to have an "alternative" search engine for new specialist sites that have decent content or products, that would be super.

Great post!

Suzie 100

Leave a Comment