A few weeks ago, Facebook launched their Beacon feature, which lets you update your Facebook network when you’ve performed actions on other sites. Since then, there’s been a lot of discussion and debate over how the feature works, what the implications of Beacon are, and how it should work.
Here’s the story from our standpoint: We announced Beacon support on both LiveJournal and TypePad as initial launch partners. But we worked really hard with the Facebook team on one really important detail — making sure our implementations are completely opt-in.
Not to put too fine a point on it, but this was kind of a no-brainer. We’ve learned over the past few years that you just can’t surprise people about where or when their actions will be shared on the web. If it helps, you can just think, “What if every site on the web implemented the feature this way?”
So, to reassure people who’ve asked, both TypePad and LiveJournal are strictly, truly opt-in for sharing your information using Facebook’s Beacon feature. We think it’s a cool feature that has a ton of potential, especially if you’ve got complete control over it.