A Whole World of Business Blogs

A few recent media appearances by our team really highlight the progress that our community has made in helping blogs become a standard business tool. One great practical example is our CEO Chris Alden’s appearance on the Technology for Business Sake podcast, talking about using a blogging platform to create your business website. In a two-part conversation with Brent Leary, Chris makes a pretty compelling case for why blogs should be an essential part of the way you communicate online.

Just as important to us is the international focus that we’ve had at Six Apart from our earliest days. Jason Pontin in Technology Review talks about The Japanese Model, with some perspective from our own Nobuhiro Seki, who’s our General Manager in Japan:

Mr. Seki noted that Japanese corporate blogs, despite the country’s international reputation for formality, often have a personal voice; executives and employees blog on business-related matters about which they feel passionately. That’s because Japanese blogs grew out of the country’s highly individualistic blogging culture, which, unlike North American blogging, has never aspired to the status of new-media journalism.

It’s not just Japan; As we’ve noted in our Featured Movable Type blog post about Jian Shuo Wang, we’ve seen remarkable adoption of blogs in China, and in dozens of other countries around the world. After all, what’s the use in making communications tools if they aren’t used by everybody?