We hate the way food and cooking have been sold as a separate culture, understood only by the dedicated, replete with stylists and snobby wonks and glamour—but Serious Eats is fun, informed, and fair-minded. And it’s no amateur production: a social network, a content producer to rival Rachael Ray, a video haberdashery of trends in cooking and food. It all smells fishily like a bid for a buyout—but who are we to knock ambition? We can’t blame them for the company they keep; if anything, we award them for producing such high-quality work. We just hope they don’t take themselves too seriously.
Six Apart News & Events
May 25, 2007