Six Apart News & Events

Science + Blogs = Wired

Wired has just launched Wired Science, a new one-hour primetime TV series on PBS. And as you'd expect, the new series has an exceptional presence online. Not only can you watch the pilot, there's a well-written TypePad-powered Wired Science Blog.

Of course, Wired has dozens of blogs that they've switched to TypePad -- you could read about the iPhone from now until it's finally available, and still have plenty of content left over. But we think this integration of TV and blogging as complementary media, right from the start of a series, is pretty exciting. (As we mentioned a few months ago, every TV show needs a blog.)

And the use of blogs for explaining and promoting science is a well-established trend: Nature identified the 50 most popular science blogs last year, and most were powered by Movable Type.

We'll be tuning in to PBS to check out the new show, but we wanted to take a minute congratulate the Wired team on their newest endeavor. (Thanks to Chris Anderson for the link.)

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