HuffIt!

A few weeks ago Apperceptive launched HuffIt, a social news reader we built for the Huffington Post.

Now in public beta, HuffIt lets you decide which news stories should get the most attention. You can submit and Huff the news from anywhere in the world and the most popular stories will appear on the Huffit front page.

Editors at the Huffington Post have selected their favorite newsfeeds and classified them in “verticals” like U.S. Politics, 08 Presidential News, Media, Business, and Gossip — along with user-submitted stories. It’s a great way to catch up on your headlines from the best political blogs, the New York Times, BBC, the Huffington Post, and of course, what’s on the mind of other readers.

Registered users can browse the headlines and Huff their favorite stories. Stories with the most Huffs are promoted to the "Most Popular News" page. Links to user profiles, show you who else is huffing, and who else has huffed the most popular stories. A history of your Huffs is saved at your own public page. This gives the application a competitive, dynamic feeling. A bookmarklet let users quickly contribute interesting items on other websites.

Comparisons will be made to other sites that let you vote on the news, but Huffit was designed for an existing userbase — active Huffington Post users who share a passion for the news and for progressive change.