Forrester Research's "Blogging Fundamentals" Boot Camp

Forrester Research has a pretty great track record of "getting" blogging. In fact, Charlene Li was writing in-depth reports about business blogs well ahead of the pack. Now Forrester is set to share some of their knowledge by hosting a boot camp called "Blogging Fundamentals: Building A Business Strategy." The May 11th event is a full-day strategy session in which analysts Charlene Li and Peter Kim teach participants how to develop a first-class blog program for their companies. Attendees will:

• Understand the current state of the blogosphere from corporate and consumer perspectives.
• Build sound, consistent business cases for blogs within their organization.
• Learn how to set up and manage a blog.
• Identify the top blogging vendors.
• Craft the elements of a corporate blogging policy.

The boot camp will conclude with an outside panel that will offer best practices in corporate blogging. Our very own Marissa Levinson, Director of Business Development and Sales, will participate in that panel.

Potential attendees, here's all the relevant data (including a discount for Six Apart customers):

Date: Thursday, May 11, 2006, from 8:30 a.m. to 5:00 p.m. Eastern time. Forrester will host a networking wine and cheese reception following the Boot Camp.

Location: Forrester Headquarters, 400 Technology Square, Cambridge, MA 02139

Cost: $2,500 or 25 Service Units. $2,250 for Six Apart clients.

How to register: Please email events@forrester.com or visit Blogging Fundamentals: Building A Business Strategy for more information.