Using Blogs to Build Your Business

If you’re reading this, you probably don’t need to be convinced that business blogs have value. But most companies don’t yet know that blogs are a simple, powerful tool that can help improve communications with employees, partners, customers, and potential customers. We want to help all businesses take advantage of blogs.

Starting today, we’re announcing our Blogging Solutions for Business, an ongoing effort to help businesses of all sizes succeed with blogs. We’re providing our own experiences, recommendations, expertise, and most of all our blogging platforms. We already help power more business blogs around the world than anyone else, and now we’re annnouncing new tools that reflect everything we’ve learned:

• Blogs are a powerful communication tool for businesses
• Companies don’t have to be afraid of blogs or bloggers: It’s safe to get started
• Adding blogs to your existing set of tools can be evolutionary, not revolutionary
• Tools that succeed in business, such as email, IM and blogs, work because people actually enjoy using them

Of course, it’s not just these ideas that will help companies. We also have a range of products and services that simplify creation, management, and maintenance of business blogs.

You can sign up for TypePad Business Class and be up and running without having to know anything about software. Business Class is a new level of service that builds on the features of the TypePad platform and adds additional storage and bandwidth, better administration tools, priority support from our team of experts, and an option for a service level agreement. But it’s not just the features that make TypePad Business Class stand out. It’s the many companies in the media and marketing industries that have really shown how easy it is to get up and running with a great business blog.

And we’ve also announced Movable Type Enterprise. Available now in Japan, the new product builds on the features that have made Movable Type the most popular business blogging platform, and the Enterprise edition offers even more ways to integrate with the tools and processes your organization is already using. From Oracle 10g database support to LDAP integration to improvements in workflow and administration, it’s a big step forward for larger organizations and intranet deployments that want to get the most out of blogging.

The bottom line? The ability for companies to communicate easily to the audiences that matter using blogs isn’t just something we talk about here at Six Apart, it’s how we’ve built our own business. We believe in business blogging, and we want to make it as easy and rewarding as possible. Most of all, we can’t wait to see how the next wave of businesses and enterprises makes smart use of blogs.