August 16, 2005
Blog Audience is Spendy
Even more analysis after the publication of the Comscore study last week: Blog Readers Spend More Time and Money Online, says ClickZ. Some key points:
Blog readers are 11 percent more likely than the average Internet user to have incomes of or greater than $75,000. Similarly, blog readers are 11 percent more likely to visit the Web over broadband either at home or the office.
Blog readers tend to make more online purchases. In the first quarter of 2005, less than 40 percent of the total Internet population made online purchases. By contrast, 51 percent of blog readers shopped online. Blog readers also spent six percent more than the average Internet user.
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