July 21, 2005
Why Your Business Needs a Blog
Bob Lutz, the Vice Chairman of General Motors who's the voice of the Movable Type-powered Fastlane blog, has a strong new essay in InformationWeek, and it's well worth a read if you're making the case for blogging within your organization. The key point Lutz makes:
To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers.
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