Corporate Blogging Survey 2005
The team at Backbone Media has published Corporate Blogging Survey 2005 a brief but useful look at a lot of key business blogging data. From case studies to analysis, the white paper (downloadable as PDF) includes an enormous amount of valuable information. And of course, the survey is accompanied by a Movable Type-powered blog to accept feedback from the community on their findings.
Though there's always questions about accuracy and sample sets with any survey, the key ideas in the survey are extremely credible:
We discovered that corporate blogs are giving established corporations and obscure brands the ability to connect with their audiences on a personal level, build trust, collect valuable feedback and foster strengthened relationships while and at the same time benefiting in ways that are tangible to the sales and marketing side of the business.
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