June 23, 2005
WSJ on Marketers Reading Blogs
The Wall Street Journal has a look at marketers who look to blogs for discussions of their brands. This is a trend a lot of us are familiar with, but the specific examples are very useful.
Marketers say bloggers' unsolicited opinions and offhand comments are a source of invaluable insights that are hard to get elsewhere. "We look at the blogosphere as a focus group with 15 million people going on 24/7 that you can tap into without going behind a one-way mirror," says Rick Murray, executive vice president of Edelman, a Chicago public-relations firm.
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