June 13, 2005
How GM's Blog Was Born
Though business blogs behind the firewall are exploding in popularity, one of the areas that gets a lot of attention in business blogging is having a public-facing blog, especially one written by a senior executive.
In most organizations, though, this is seen as almost impossibly difficult to pull off, we've seen it done with great success in the case of General Motors, which launched FastLane on their GMBlogs site earlier this year.
Debbie Weil's captured the story behind the blog's launch on her TypePad-powered site, BlogWrite. It's a useful and instructive example of what's possible even in one of the world's largest corporations if a team believe in the idea of open communication via blogging.
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