June 6, 2005
Demonstrating Your Credibility
Though Microsoft's Partners program is a bit afield of most of what we cover on ProNet, many of the main concepts apply to systems integrators, consultants, and developers who build on blog platforms as well.
One of the latest of their articles, which is available even to those who aren't members of the Microsoft Partner Program, is a piece called Demonstrate Yoru Credibility. In it, Rick Freedman discusses the differences between going in to a client meeting to talk about your credentials and going in to a meeting to actually show your qualifications. It's a good prompt to re-examine some communications techniques that can always use polishing.
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