Six Apart News & Events

TimesSelect as a blog business opportunity?

This week, The New York Times announced TimesSelect, a subscription service where they'll be making their editorial content available. As is to be expected, it's prompted a lot of reactions from bloggers worried about whether they'll continue to be able to keep linking to articles in the Times, as well as questions about the ongoing influence that the Time will have if some of its content is behind a paid barrier.

Perhaps lost in the shuffle is one of the more interesting subtleties of the TimesSelect service, as pointed out by PaidContent in their interview with Martin Nisenholtz of Times Digital:

"We want to create a second robust revenue stream," he explained, filling me in on some of the details and answering key questions about the timing, advertising and the blogosphere. One aspect of the plan is specifically for bloggers -- an affiliate program a la Amazon.

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