Boeing Blog relaunches
Boeing's Vice President of Marketing, Randy Baseler, has just announced the relaunch of the "Randy's Journal" blog. Acknowledging some of the feedback, including harsh criticism, that the blog has received in the past, the new site addresses the critiques and notes improvements to the site without being dogmatic about what constitutes a "real" blog.
In relaunching with Movable Type, the site acknowledges requests for features such as permalinks and XML feeds while reaching, as the BBS blog describes it, balance between giving the blogosphere the proper respect and your business goals. It's a good demonstration that a corporate blog should reflect the culture of the organization it represents, and that a weblog can evolve and grow along with the company and its message.
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