Blogging in the financial industry

Blogging's disruptive impact could seem like anathema to an industry as historically conservative as the financial industry, ThinkEquity Partners has launched ThinkBlog.

Their new blog gives some rare insights into the thinking process at the investment banking firm. The New York Times delves deeper into the motivations behind and implications of ThinkEquity's blog in their story ThinkEquity Starts Web Log to Gather Ideas.