Creating a business blogging strategy
A number of excellent resources that can help you create a business blogging strategy have been published in the past few days. First, Computerworld has a number of stories describing some of the benefits, opportunities, and risks of corporate blogging.
And the team at CorporateBlogging.Info has made a Beginner's Guide to Corporate Blogging, a 16 page PDF document. A good complement to this offering is Writing for the Web, a six-page PDF document from BusinessLogs which covers the content side of business blogging.
Finally, there's a number of good events coming up for those interested in business blogging. This weekend is BloggerCon in California, and coming in January in Seattle is the Blog Business Summit. Both seem to be worthwhile events if you're either just getting started blogging within your organization or if you're looking to refine your use of weblogs.
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