October 11, 2004
Stonyfield's human voice
Blogs keep getting championed for bringing a human voice and personality to companies or organizations that were formerly somewhat indistinct. For a great example, take a look at Stonyfield Farm's blogs, which feature people like Diana Godbout, who's been involved in Stonyfield's consumer relations for a decade. Their Movable Type-powered weblogs show that there's an interesting story behind even something as prosaic as a cup of yogurt.
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