October 28, 2004
Improving search engine positioning with blogs
The team over at SearchEngineWatch has a useful look at how blogs can improve search engine positioning, becoming a strong part of a search optimization strategy. A succinct quote shows the core message of the article:
The inherent search engine friendly nature of blogs is what gets the attention of search engine marketers. Since blogs are so easy to publish, they tend to contain lots of fresh, keyword rich text. Since many blogs are rendered as static HTML pages in very standards compliant designs, all of this information is readily available to the search engine spiders.
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