Nielsen's look at web design standards
There's perhaps no other person more notorious for stirring debate amongst web design junkies, but the core points that Jakob Nielsen makes are almost always useful to refer to as general guidelines. Case in point: The Need for Web Design Standards, Jakob's latest Alertbox column, has some good guidelines to follow.
Though of course every design should conform to its audience's expectations and needs, the standards that have evolved in the weblog community are extraordinarily useful and usable. That might be part of the reason why, these days, some say that "Everything looks like a blog".

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