Moreover offers contextual ads in feeds
In what seems to be an increasingly popular idea, moreover is offering contextual ads in their free RSS feeds, which will probably spark the ongoing discussion around ads in XML feeds in general. According to their press release, "By working closely with the developers of leading RSS readers, Moreover is able to intelligently deliver contextual advertisements through RSS without filling a news folder with advertisements every time a feed is refreshed."
While they're not more specific about the details, it seems clear that some feeds in the future around going to include ads, which makes it seem likely that ad-blocking and filtering technologies that have been created for web browsers may start showing up in aggregators and syndication clients as well.
One positive note is that including ads in the feeds won't make all the posts reappear as new updates within a feed reading client.
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