Blogs go Big Business
TypePad subscriber Fraser Beach gets a nice feature (and photo!) in the Toronto Globe and Mail, discussing how he uses his weblog to communicate with his audience on the web:
"Most real estate sites tend to be a lot of hype," says company broker Fraser Beach. "This is an attempt to have an informed dialogue with our visitors. It allows us to have a different level and style of contact with our clients and potential clients."
That sort of informed dialogue is what the weblog medium does best, and you can take a look at Toronto At Home, Fraser's weblog, to see exactly how he makes use of TypePad to grow his business. And be sure to check out the Recently Sold photo album, displaying some of the homes that Fraser's sold in the past. It's a smart use of TypePad's photo album feature to show off the skills and experience that help keep a small business growing.
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