Dear Movable Type Customers,
You may have read reports that the website PBS.org was hacked and some sources claimed that a previously undiscovered security flaw in Movable Type 4 was to blame.
Six Apart and our affiliates have been working closely with the Public Broadcasting System to learn how the hack was accomplished. We are continuously reviewing our code base to protect our customers from any vulnerabilities in Movable Type.
Today, Six Apart released the first Movable Type update since the PBS hacking case. Please see the release note on movabletype.com for details. All Movable Type customers get benefits from this release, so we strongly recommend that you apply this release as soon as possible.
Six Apart is committed to continuing to eliminate bugs, especially when such bugs potentially expose our customers to malicious attacks.
In the past years, Six Apart has made efforts to provide security fixes promptly for major releases of Movable Type, because we understand that our customers are not always ready to migrate to the latest version of our software. That's why we have released updates for the Movable Type 4.3, 5.0, and 5.1 branches today.
This has always been an important policy at Six Apart, and will continue to be our commitment to our user community.
President & CEO
Six Apart Japan to be acquired by Infocom and assume responsibility for Movable Type and Six Apart brand
We are happy to announce that Six Apart KK (SAKK), a Japanese subsidiary of SAY Media, has entered into an agreement to be acquired by Infocom, a Japanese IT company, as of February 1, 2011. As part of this transaction, SAKK will assume responsibility for the worldwide Movable Type business, and the Six Apart brand.
We at SAKK are very excited to continue our investment in Movable Type, the Movable Type Open Source project and the worldwide community of developers, publishers and bloggers around the world that use Movable Type.
Below is a translation of Infocom's press release announcing the agreement. And be sure to read the SAY Media blog post about the announcement. And stay tuned -- there is more to come!
General Manager of SAKK
My husband Ben and I started Six Apart in 2001—and with you, the bloggers and creators, we changed the way people expressed themselves online. In doing so, we have helped to redefine the media landscape. Thank you for embracing our platform and for sharing your voice, your passions and expertise.
Today we announced that Six Apart is joining forces with VideoEgg to form a digital media company called SAY Media. The new company will continue to embrace our mission to make creators successful by helping them grow and monetize their audiences. Together we will create a modern media company that will better serve both creators and advertisers.
As we move forward, I will continue to have an active role in the new company. I hope you will join me, as you always have, in shaping our future. Want to know more? I think you'll like what you see.
With much appreciation and thanks.
Mena Trott, Co-founder
Those of you who've followed us over the years have seen us through a number of changes as Six Apart, and the industry we helped to create, has evolved.
What started with a simple goal to make creating and publishing content for the web easy, became a social publishing platform that today powers some of the biggest brands on the web, as well as passionate individuals—those of us who simply want to express ourselves, share our expertise or insights, and reach an audience of like-minded others.
Six Apart helped empower people and companies to publish. And they did. With amazing content they created valuable publishing properties with massive and engaged audiences—the influential audiences that advertisers want to reach. Over the past several years we have grown another side of our business, Six Apart Media, which has focused on helping publishers turn their passions into businesses and on helping marketers authentically engage these publishers and their audiences.
Today Six Apart announced its intention to join forces with VideoEgg to form a modern media company called SAY Media. The new entity will combine the engagement platform and insights of VideoEgg with our social publishing platform, conversational marketing tools, and robust network of publishers.
SAY Media will be a force—powering more efficient, useful and social advertising programs that tie rich and engaging advertising experiences to online communities with meaningful and measurable results. Good for publishers. Good for advertisers.
We believe SAY Media will become one of the world's most significant modern media companies, while still embracing the same goals we've always had at Six Apart—to empower people to create great content and make money doing it. Soon we'll have the capabilities to do it that much better. When you know more, I think you'll be as excited as we are. Get a glimpse of our future at www.saymedia.com.
Chairman & CEO
Is your company active in social media? Then you’re probably asking yourself where to allocate your budget: to paid media or earned media - or some combination of both. If this is on your mind, we hope you’ll join us at the OMMA Global conference in NYC on September 27th for a panel discussion entitled, Is Your Budget Being Well Spent in Social?
David Tokheim, EVP & GM of Six Apart Media, will weigh in on the discussion, joining panelists from Deep Focus, Catalyst, Bling Media and Rey Interactive. Tokheim will share his insights on how to decide where dollars should be spent and will delve into the role of the media team in a world where not all advertising is paid.
Come, listen, get some advice, and see how to apply this paradigm shift to your own business and budgets. For more information go to: http://www.mediapost.com/events/?/showID/OMMAGlobal.10.NYC
Join us in Las Vegas October 14th-16th for BlogWorld & New Media Expo, the world’s largest New Media event, and take advantage of our special Promotional Code SIXAPART20 to receive a 20% discount!
You’ll learn about content creation, distribution and monetization strategies, as well as step-by-step techniques, and the most productive, bleeding-edge tools—all from the most successful bloggers, social media pros, podcasters and Internet TV and radio broadcasters.
Not to be missed: our own Michael Sippey, Vice President of Corporate Development, will discuss The Future of Blogging Platforms on October 15th 4:00-5:00PM.
For more information: www.BlogWorldExpo.com
Marketers realize that engaging these influencers is an important part of any brand building campaign and our goal is to help them do so in authentic, scalable, and effective ways. In the past, marketers could only reach bloggers and their audiences through banners or through traditional promotional integration with a handful of sites. Today, with the launch of TypePad Conversations, we aim to change that.
What Is It?
At its core, TypePad Conversations is about powering discussions across a large set of bloggers and their audiences through provocative questions. We ask these questions to millions of bloggers and their readers, sparking conversations across a range of topics. You can join in the discussion here!
If you have ever been to an industry conference like iMedia, E3, Ad Tech, ShowWest, you have experienced a form of sponsored conversation. We are taking that principle online and allowing brands to join in the conversation, and as with those conferences, TypePad Conversations helps brands sponsor discussions without controlling them.
Participating in the conversation is strictly voluntary and we don't pay bloggers to post. If you are a member of the Six Apart Ad Program - open to bloggers on all platforms -- you will share revenue from impressions generated from the advertising that accompanies TypePad Conversations.
Like Facebook's engagement ads and Twitter's Sponsored Tweets, TypePad Conversations is about finding the right balance between the brand's desire to participate in the conversation, the publisher's desire to drive traffic to its site, and the reader's desire to engage with great content.
Nothing like this has existed for blogs before today.
How It Works
We work with leading voices in a category, such as Women's Lifestyle, to create questions that are syndicated to influential bloggers.
Bloggers post their answers on their blogs and inspire their audience to participate. Readers invite people in their social networks to join in by sharing their answers on Twitter and Facebook.
Answers from all participating blogs are aggregated at conversations.typepad.com with the best featured in the "Awesome Bar," a branded content module that appears below the original post on each participating blogger's site.
The best way to understand how this all works is to join the conversation on some of our amazing publisher sites like Betty Confidential, Geekweek, and Jessica Gottlieb.
We are very pleased to be partnering with Sprint and their 4G campaign as the first sponsor of TypePad Conversations. Sprint has been fantastic to work with and we are grateful especially to Betsy Paynter, Sara Devine, Stephanie Wilroy, Jim Clark and Rich Pesce who said:
"TypePad Conversations are a unique way for us to avoid banner fatigue and organically reach highly engaged audiences."If you are a marketer who'd like to participate, please reach out.
I would like to thank the inspired team at Six Apart that has put countless hours of blood, sweat, tears and magic into the progress we have made over the last two years.
I look forward to seeing you join the conversation!
David Tokheim, EVP Six Apart Media
* comScore, April 2010
As we work on ways to help our clients distribute conversations around their brands across the web, Facebook “Like” will be an exciting and effective way to amplify those conversations.
The “Like” button allows publishers and marketers the ability to deliver a compelling social web experience on branded sites without the design constraints of a Facebook fan page. Just adding the Facebook “Like” button to your website or blog integrates it with Facebook.
Typing your company or product name into the Facebook search bar will display the site to which you’ve added the “Like” button. In short: ANY web page can now take the place of a Facebook fan page.
Most importantly, fans of your brand will get a consistent experience no matter where it’s accessed. Our powerful publishing and community solutions now have the ability to behave just like Facebook fan pages, leveraging the network for each engagement. And that is great news for everyone.
As we noted last week Six Apart was chosen by Facebook as an official launch partner for this release. Stay tuned for more announcements from Six Apart on how we can help you leverage social media as part of our conversational marketing platform.
Mark Zuckerberg described this as a technology that pulls together all the different social networks to create a web "that is smarter, more social, more personalized and more semantically aware."
As more and more content pours onto the web our ability to efficiently navigate it becomes increasingly important. Facebook’s assertion is that you are going to be more interested in the things your friends, and others you are connected to, are interested in. We think they are bang on.
Blogging is a great networking tool that allows you to build a community around your passion, hobby or business and we’ve been building features to help customers drive community and link it into social networks like Twitter and Facebook. Six Apart's focus on community and social media resulted in Facebook selecting TypePad as an official launch partner for this announcement. Today we released Facebook “Like” to members of our beta team for testing and feedback. We have already seen some great integrations as well as a ton of positive feedback on the Everything TypePad blog.
This move by Facebook brings endless possibilities. We'd love to get your thoughts on how you think it will impact blogging.