Privacy Policy Guidelines

Six Apart Media's Privacy Policy Requirements

Six Apart Media is a comprehensive advertising program, provided by Six Apart Ltd. for publishers all across the Web.  Participating publishers agree to keep an up to date privacy policy on their sites, describing how the publisher collects, uses, stores and discloses data from visitors.  Not only is a privacy policy an industry-standard best practice, it is also required by many of the third party advertising networks and some of the advertisers that display advertisements through Six Apart Media.

Creating a privacy policy for your site requires a through and accurate evaluation of how your site actually collects, uses, stores and discloses personally identifiable data (such as a visitor's name, mailing address, email address, etc.) and non-personally identifiable data (such as anonymous page view data tracked via a browser cookie).  Because every publisher's site is different, and every publisher collects, uses, stores and discloses data differently, there is no one-size-fits-all privacy policy.

There are a number of resources available to help you create a privacy policy for your site.  The Federal Trade Commission has a number of publications designed to help businesses understand their privacy obligations - you can find them here – and many state government offices provide guidance on privacy and data protection as part of their consumer protection efforts.  Private organizations such as TRUSTe, the Direct Marketing Association and the Internet Advertising Bureau offer privacy policy tools, best practices and other resources for publishers.  You may also wish to consult with an attorney who is familiar with online privacy and data protection requirements.

Whichever path you follow to create the privacy policy for your site, it must include the following disclosures for as long as your site participates in Six Apart Media (or until Six Apart Ltd. informs you that these disclosures have been updated or deleted):

Third Party Advertiser Cookies and Web Beacons

This web site participates in Six Apart Media, a comprehensive advertising program provided by Six Apart Ltd. for publishers all across the Web.  This section of our privacy policy describes how Six Apart Ltd. and the third party advertising networks and advertisers that display advertisements through Six Apart Media (collectively, "Advertisers") collect, use, store and disclose data from visitors to this Web site.

A "cookie" is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a Web site's computers and stored on your computer's hard drive.  Cookies can be used to target advertisements relevant to your interests, based on your visits to different Web sites, to provide traffic measurement and other analytics and to conduct research. 

A "Web beacon" is an electronic file on a Web page that allows a Web site to count users who have visited that page, to access certain cookies and to provide auditing, research and reporting for advertisers. 

When your browser requests a page that displays advertising from one of the Advertisers, the Advertiser may view, edit or set its own cookie through your browser.  In addition, the Advertiser may place its own Web beacon in the page, which may be triggered by your browser's request.

Advertiser Privacy Policies

If you would like to contact the Advertisers to learn more about their privacy policies and what options (if any) they offer to opt out of their data collection and use, please follow these links to their Web sites:

Six Apart Ltd. 
http://www.sixapart.com/privacy

Six Apart Media third party advertising networks and advertisers
http://www.sixapart.com/advertising/solutions-for-bloggers/privacy/3rd-party-list/index.html

Some of these third party advertising networks are participants in the Network Advertising Initiative ("NAI"), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.  You can learn more about NAI and how you may "opt out" of targeted advertising delivered by NAI member ad networks here.

Last updated:  March 16, 2009