Online Ad Specs

Standard Media

Six Apart must receive assets for Standard Media 3-5 business days before launch.

General Banner Guidelines
Ad Unit Name Size (width & height) Max File Weight Animation
Image Flash 3rd Party Tags
Leaderboard 728x90 40K 60K 100K initial load/ 100K subsequent load max 30 sec max initially, 24 fps max
Medium Rectablge 300x250 40K 60K 100K initial load/ 100K subsequent load max 30 sec max initially, 24 fps max
Wide Skyscraper 160x600 40K 60K 100K initial load/ 100K subsequent load max 30 sec max initially, 24 fps max
Rich Media Banner Guidelines
Approved Vendors Expansion Direction/Max Expansion Size Expansion Rules & Sound Rules Video Other Click Tag
  • PointRoll
  • EyeBlaster
  • EyeWonder
  • Motif
  • Unicast
  • Interpoll
  • Leaderboard: Down/728x180
  • Skyscraper: Left/300x600
  • Medium Rectangle: Left & down/600x400

Expansion

  • Rollover: must collapse on roll-off
  • Click: must have clear CLOSE button

Sound

  • User-initiated by click only
  • Must have sound-off button
  • Auto-initiated video is allowed
  • Bitrate 220kbps
  • Frames per second 20FPS
  • Hot Spot: should be no more than 33% of the ad unit
  • z-index: 999999
  • wmode=transparent
 
on(release){
    getURL(clickTAG, "_blank");
}

(click url should not be hard-coded within the file)

All Rich Media ads must be tested by client prior to submission to Six Apart Media
Six Apart Media reserves the right to reject any ad based on fair review and consideration of user experience
Rich Media units must be received 5 business days before launch

Standard Interstitial Guidelines
Approved Vendor Animation Length Sound Ad Specs Assets Needed from Client Lead Time
AdInterax :30 max Auto-intitated or user-initiated (publisher's choice)
  • Format: .jpg, .swf or 3rd party tag
  • Height/Width: up to 700x500
  • Filesize: up to 70Kb
  • 3rd party tag; or .swf with CTURL & tracking pixel
    • or
  • .jpg with CTURL & tracking pixel
 Assets are due to Six Apart Media 3-5 business days prior to launch
Video Interstitial Guidelines
Approved Vendor Video Length Sound Video Specs Assets Needed from Client Lead Time
* The video interstitial typically spawns from a 1x1 placed on the publishers' pages. In some cases, it may spawn from an IAB ad, in which case a 728x90 or 300x250 will be required.
ShortTail Media :30 max Auto-intitated or user-initiated (publisher's choice)
  • Format: .flv; file size 6 MB (.mov or .mpeg files will require 1-2 extra business days to encode file into .flv format)
  • Aspect Ratio: 16:9 (preferred), 4:3
  • Video (:30 max)
  • Logo (88x31 / .jpg / 10K)
  • Click thru URL to site
  • Links to social media sites (up to three) (optional)
  • Tracking pixel (optional)
  • Spawning ad (as needed) *
 Assets are due to Six Apart Media 7-10 business days prior to launch

Conversational Media

Six Apart must receive assets for Conversational Media 15 business days before launch.

Required TypePad Conversation Assets
Asset Size (pixels) Max File Size (Initial Load/Subload) File Types Accepted
Logo 100x100 10K/N/A
  • Gif, JPG, PNG
Tracking n/a n/a
  • CTURL
  • tracking pixel
728x90, 300x250 for aggregation page 728x90, 300x250 40k
  • 3rd party ad tag
Skins, or Backgrounds, Assets we can use for reskin/aggregator page Box art ,psd, etc. N/A
  • Any
Video (when applicable) n/a 6 MB
  • .flv, .mov
  • Aspect ratio: 4/3

High Impact Units

Six Apart must receive assets for High Impact Units 10 business days before launch.

Site Skin Guidelines
Approved Vendors Size (pixels) Max File Size Assets needed from client Tracking Other
  • AdCamo
 Full Screen n/a
  • Box art, logo, background, fonts, any other art
  • 1x1 pixel
  • Click-thru URL
  • 300x250 or 728x90 ad tag
 6-Character hex HTML code for background
OPA Push-Down Ad Guidelines
Approved Vendor Size (pixels) Max File Size File Types Accepted Frame Rate Automated Display Time
  • PointRoll
  • Pre-expanded panel: 970x420
  • User-initiated panel: 970x420
  • Banner: 970x66
 20K
  • PointRoll ad tag
 18 fps 8-10 seconds