P&G Productions is First Marketer to Use High Quality, Original Content from Influential Bloggers to Attract and Engage Customers

San Francisco, CA - July 29, 2010 - Six Apart, the world's leading blogging and conversational media company, today announced the launch of TypePad Content, a marketing solution enabling brands to attract targeted audiences through original, relevant, and compelling content tailored to the interests of a brand's customers. Procter & Gamble Productions, the official launch partner, is using TypePad Content as an integral part of its Man of the House content site.

TypePad Content is one of the anchor services in Six Apart's portfolio of conversational marketing solutions, which also include TypePad Conversations and TypePad Communities. Six Apart uses its relationships with over half a million leading publishers and long-tail bloggers to identify subject matter experts who can create quality custom content for brands. In addition to providing custom content, TypePad Content's services also include influencer outreach, editorial curation, platform optimization, and community management.

"TypePad pioneered the idea of blogs with its platform, and many of our successful bloggers have evolved into full publishing operations. Brands and marketers are starting to take that same step - they now have all the tools they need to attract and engage an audience at scale as both a blogger and a publisher. TypePad Content is part of that evolution, providing scalable, edited, original content that's tailored to the known interests of the target audience" said Chris Alden, CEO and Chairman of Six Apart. "At the same time, TypePad bloggers will now have new opportunities to be heard and paid -- by creating high quality content about their areas of expertise."

How TypePad Content Works
Six Apart designs a content plan with topics tailored specifically to the interests of a brand's customers, with subject matter experts from its pool of over half a million influential bloggers and publishers. With deep expertise in both search and social publishing, the TypePad Content team creates a content mix that not only builds trust and community engagement, but also is a cost-effective driver of new and repeat visitors from search and social media.

Marketers interested in running a conversational marketing campaign can contact Six Apart by visiting sixapart.com/advertising.

About Six Apart
Six Apart is the world's leading conversational media company connecting marketers, publishers, and bloggers to inspire and power the most influential online content, conversations, and communities. Six Apart Media is the #2 conversational media property with a reach of 91.9MM monthly unique users (comScore May 2010) with an emphasis on women 25+ and young males. By combining a powerful suite of conversational marketing and social publishing services, including TypePad and Movable Type, with relationships with more than half a million leading publishers and influential long-tail bloggers, Six Apart creates meaningful experiences for people interested in women's lifestyle, sustainable & healthy living, home, entertainment, gaming, and technology. Founded in 2001, Six Apart is a global company headquartered in San Francisco with offices in Tokyo and New York City. Learn more at www.sixapart.com.

Media Contact:
Jane Anderson
jane@sixapart.com
650-440-0450