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Whiskey Media and Six Apart Announce Ad Sales Partnership

The Leading Next Generation Social Publisher Joins the #1 Blogging Network, Enabling Marketers to Reach Young Males Passionate about Entertainment and Technology through Unique Conversational Marketing Programs

San Francisco, CA - June 29, 2010 - Six Apart, the world's leading blogging and conversational media company, today announced that leading social publisher Whiskey Media has joined its growing network of influential publishing partners. The strategic partnership bolsters Six Apart's ability to help marketers reach young males in highly engaged, influential media environments and enables Whiskey Media to increase revenue through premium conversational marketing programs.

Whiskey Media's enthusiast sites, focused on topics that appeal to influential young males, extends the audience reach of the Six Apart network of sites, the #1 blog and #2 conversational media property in the U.S. according to comScore's May figures, to nearly 93 million. The Six Apart network reaches millions of leading influential publishers as well as mid- and long-tail bloggers. Six Apart creates vibrant advertising programs that connect marketers and influential bloggers and publishers through a powerful suite of conversational marketing services and display ad products.

"Whiskey Media is a perfect addition to the Six Apart Media network and adds high quality, engaging sites where marketers can reach young males passionate about entertainment and technology through our conversational marketing programs," said Chris Alden, Chairman and CEO of Six Apart. "We share a common belief that effective advertising today needs to deliver experiences that are authentic and compelling to the audience while at the same time helping our marketing partners achieve their objectives."

Whiskey Media is leading the next generation of social publishing by combining experienced editorial community leaders and a social incentive program called "Quests" to encourage readers to create original content that stimulates engaging conversations. Reaching three million people monthly according to Quantcast, its vertically-focused properties, which include AnimeVice.com, GiantBomb.com, ComicVine.com, Tested.com, and Screened.com, are the definitive voice for gaming enthusiasts, comic book lovers, technology hounds, anime and manga fans, and video entertainment connoisseurs. These sites can now leverage Six Apart's relationships with marquee brand advertisers and conversational marketing capabilities to create deeper and more meaningful relationships with their readers.

"Whiskey Media's goal is to build websites that are audience friendly -- including creating advertisements that don't disrupt the audience experience but instead work within the context of our community conversations to capture their attention," said Shelby Bonnie, co-founder and CEO of Whiskey Media. "We believe Six Apart will be able to successfully represent us to their advertising partners because they understand our demographics and we share a common approach to marketing in a social publishing environment."

Marketers interested in running a conversational marketing campaign and publishers looking to join the Six Apart Media network can contact Six Apart by visiting sixapart.com/advertising.

About Six Apart
Six Apart is the world's leading blogging and conversational media company, empowering publishers and marketers around the world to inspire and produce influential online content, conversations, and communities. Six Apart's award-winning blogging software and services, including TypePad, Movable Type, and Vox, complement Six Apart Media, the #1 blogging and #2 conversational media property with a reach of nearly 93MM monthly unique users in the US (comScore, May 2010). By combining a powerful suite of conversational marketing and social publishing services with relationships with millions of leading publishers and influential long-tail bloggers, Six Apart creates meaningful experiences for people interested in women's lifestyle, sustainable & healthy living, home, entertainment, gaming, and technology. Founded in 2001, Six Apart is a global company headquartered in San Francisco with offices in Tokyo and New York City. Learn more at www.sixapart.com/advertising.

About Whiskey Media
Founded in 2007 by CNET co-founder Shelby Bonnie, Whiskey Media builds media brands for the Internet generation who expect their media experience to be socialized and relevant to them personally. Its vertically-focused, branded community sites -- Anime Vice, Giant Bomb, Comic Vine, Tested and Screened -- harness the power of the crowd to create content in a social environment. With the traditional publishing model in decline, Whiskey Media is a leader in the next generation of social publishing. The company is based in Sausalito, CA.

Six Apart Media Contact

Jane Anderson
650-440-0540

Whiskey Media Contact
Melissa Durkin
415-289-0322