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Six Apart Introduces Movable Type Pro, the All-in-One Social Publishing Platform

Movable Type heralds a new era by adding social networking capabilities to industry-leading blogging, website development and content management tools

San Francisco, CA - August 13, 2008 - Six Apart, the world's leading blogging software and services company, today announced the availability of Movable Type 4.2 and with it the debut of Movable Type Pro (MT Pro), a product that combines Movable Type's advanced blogging tools and content management system with social networking features. Now any website or blog owner can create a vibrant social network by letting their readers and visitors become members of their sites, with profiles and the ability to rate content and follow each other.

"Publishers and bloggers are increasingly looking to introduce social networking capabilities to their sites, as they look for ways to increase reader engagement," said Chris Alden, CEO of Six Apart. "Just as Movable Type played a vital role in bringing publishing to everyone almost seven years ago, it is playing a key role in putting social networking tools into the hands of bloggers and publishers. Social networking doesn't belong to a few giant companies any more than publishing belongs to a few giant companies."

Movable Type Pro makes building a community possible for anyone, including publishers, individual bloggers, educational institutions, small and medium-sized businesses or large enterprises. Site owners can build community blogs, in which members create their own posts, or forums, in which members participate using the same profile and avatars used throughout the site. Several large publishers and bloggers that have used these features for the past year, including AMC, Talking Points Memo, and BoingBoing, have found them to be essential to their sites, bringing increased interaction with visitors, higher traffic, and richer conversations with and among members.

The release of Movable Type 4.2 introduces major improvements to the Movable Type platform, including:

• enhanced performance: common tasks are up to 100 times faster than on previous versions,
• simplified default templates that make it easy to get up and running quickly,
• the best, free open source antispam product, TypePad Antispam, is built in.

In addition, improved search and threaded commenting are included in the release.
Besides the social networking features in Movable Type Pro, the product includes the popular custom fields feature, which gives site owners the freedom to add new attributes to their content, and a beautiful Professional Template Set.

Movable Type 4.2 is available under a free, open source license or as part of Movable Type Pro. Six Apart also offers Movable Type Enterprise, which adds support for Oracle and SQL Server databases and LDAP on top of Movable Type Pro features.

"Movable Type stands apart from other publishing and social networking systems because of its integration of blogging, content management and social networking," commented Ed Anuff, GM of the Movable Type division. "It is scalable, allowing large organizations or small to build the website they need, and it is proven, as you can see by our list of customers."

"There is no better time to upgrade or switch to Movable Type," said Anuff. "This release is by far the strongest, fastest, most secure ever. Anyone who's been waiting to try Movable Type is invited to give it a try with our free Blogger license, and then upgrade as their site thrives."

Pricing and Availability
Movable Type is available in English, Japanese, French, German, Dutch, and Spanish. It is free to bloggers and to K-12 schools, with an option to purchase support for $99. It is available to businesses in 5-author and 20-author licenses, for $395.95 and $1499.95, respectively. Discounts for non-profit institutions are available. The free, open source version of Movable Type can be downloaded from the Movable Type community site at www.movabletype.org. For information about Movable Type Pro, Movable Type Enterprise, or Six Apart Services, please visit www.movabletype.com.

About Movable Type
Movable Type is Six Apart's flagship blog software product, launched in 2001. Today, this robust social publishing platform powers some of the websites and blogs of the world's largest media companies and Fortune 100 businesses, small and medium sized businesses, and power bloggers. Movable Type excels as a fully integrated, scalable, proven social publishing platform upon which to build highly interactive websites, blogs and social networks.

About Six Apart
Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. The company provides the Movable Type social publishing platform, the TypePad premier hosted blogging service, Vox, a free blogging service for friends and families, advertising solutions for leading brands and influential bloggers, and a wide range of services dedicated to help bloggers thrive in today's social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.

Six Apart Media Contact
Jane Anderson
Six Apart
jane@sixapart.com
650-440-0450

Margaret Huang
Atomic Public Relations
Margaret@atomicpr.com
415-402-0230