Exclusive new feature enhances Movable Type's pioneering connection of blogs and social networking
San Francisco, CA - July 23, 2008 - Six Apart, the world's leading blogging software and services company, announced today that its pioneering Movable Type platform has joined Facebook Connect to incorporate Facebook profiles into the active conversations and comments on Movable Type-powered sites.
With Facebook Connect, the millions of people on the web who visit Movable Type blogs and sites every day can use their existing Facebook accounts to quickly and easily sign in and comment with no registration needed. Users maintain full control over sharing their information such as their name and profile photo with site owners or other commenters, using the familiar privacy settings they've already defined in Facebook. And just as with the OpenID standard pioneered by Six Apart and the Movable Type platform, these connections are made without users having to share their passwords with third party sites.
"Great conversations happen on Movable Type-powered communities, and Movable Type users have told us they love getting the best social media features first," said Michael Sippey, VP of products at Six Apart "Facebook Connect gives our users what they want, as conversations become richer and more engaging for Facebook users by allowing them to bring their existing profiles and friend lists to Movable Type blogs. We think the power of Facebook Connect means that Facebook members will stay longer on Movable Type-powered sites, and make even more valuable contributions while they're there."
For bloggers and publishers who use Movable Type, Facebook Connect opens conversations to the millions of active Facebook members, increasing engagement while lowering barriers to participation. The Movable Type integration with Facebook Connect will encourage comments and notify other Facebook friends of the blog conversation. Facebook Connect will be seamlessly integrated into the existing Movable Type commenting and comment management experience for easy administration using the familiar web-based interface, or newer dedicated interfaces for platforms such as the Apple iPhone.
When officially released, Facebook Connect will be available for Movable Type users as free, open source plugin.
About Movable Type
Movable Type is Six Apart's flagship product, launched in 2001. Today, this robust social publishing platform powers websites and blogs from the world's largest media companies to Fortune 100 businesses to the most influential bloggers on the web, enabling them to build cutting-edge websites, foster rich, interactive communities, and take advantage of its flexibility and customizability.
About Six Apart
Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. The company provides the Movable Type social publishing platform, the TypePad hosted blogging service, Vox, a free blogging service for friends and families, advertising solutions for leading brands and influential bloggers, and a wide range of services dedicated to help bloggers thrive in today's social media landscape. Founded in 2002, Six Apart is a global company with its headquarters in San Francisco, CA, and offices in Tokyo, Paris and New York City. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.
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