Press Center

Blogging Leader Six Apart and Russian Online Media Company SUP Partner Around LiveJournal

Partnership will improve user experience by upgrading translation, localization and customer support, and providing enhancements for LiveJournal’s Russian users.

San Francisco, CA and Moscow, Russia – October 19, 2006 -- Six Apart, the world leader in blogging software and services, and SUP, an emerging Russian online media company, today announced a partnership to localize and improve the LiveJournal service for Russian speakers worldwide. Russia is the second-largest territory for LiveJournal users, and LiveJournal is the most popular blogging service in Russia, with over 4.4 million monthly visitors to the site.

LiveJournal, an online community organized around personal journals, is one of four blogging products provided by Six Apart. LiveJournal was founded by Brad Fitzpatrick in 1999 and acquired by Six Apart in 2005. In its seven-year existence, LiveJournal has helped fuel the rapid growth of blogging worldwide, and is known for its rich topic-oriented communities and customizable privacy features.

SUP is a Russian online media company founded and led by Andrew Paulson, an American entrepreneur living in Russia, and Aleksandr Mamut, a well-known Russian financier. With Paulson’s expertise in both the publishing world and online media, SUP is quickly becoming one of the leading Internet companies in Russia. SUP plans to dedicate significant additional resources to improve the usability, speed and the overall experience for Russian users of LiveJournal and expects it to lead in the growth of the Russian blogosphere.

“We’re pleased to be giving our Russian users long-awaited local support through this partnership. SUP is the ideal partner to provide the level of service, support and feature enhancements that the Russian LiveJournal community deserves. This is a big win for our Russian users,” said Barak Berkowitz, Six Apart’s CEO.

The Russian version of LiveJournal will continue to be a fully integrated neighborhood of the larger LiveJournal community. SUP and Six Apart will work together to ensure the same ease of user interaction and continued interoperability of features.

“SUP is very proud of its relationship with Six Apart. We believe that Russian LiveJournal is a matchless example of a strong community with a profile unlike any other. We plan to treat it with the great care and respect owed to such a rare organization,” said Andrew Paulson, SUP’s President and CEO.

About Six Apart Ltd.
Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service and LiveJournal, an online community organized around personal journals. In June 2006 Six Apart introduced a preview version of Vox, a hosted personal blogging service that will be publicly available in late 2006. For more information, visit the Six Apart corporate web site at http://www.sixapart.com/ .

About SUP
SUP-Fabrik is an emerging leader in providing a wide range of online consumer services and content offerings in Russia. SUP’s goal is to take the Internet in Russia to a new generation of users and give existing users the next generation of online services and technologies. For more information on SUP visit www.sup.com.

Contact Six Apart LTD.:
Jane Anderson
650.854.3883 direct
650.440.0450 cell
408.344-0056 main
jane@sixapart.com

Contact SUP-Fabrik:
Ivan Zassoursky
(+7) 903.9619348
press@sup.com