Serious Magic and VideoEgg announce deals with Six Apart to bring easy-to-use video blogging posting and editing tools to TypePad users

San Francisco, CA—October 25, 2005— Adding, editing and viewing video on weblogs has become easy and enjoyable for users of the TypePad weblogging service, thanks to innovative new products made available today from two pioneering companies. Six Apart, maker of TypePad and the leader in weblogging software and services, said today that it has formed partnerships with Serious Magic, Inc. and VideoEgg, Inc. to ensure its users have the best and latest tools to create and post video blogs.

“It has become easy to capture the fun and important moments in your life on video,�? said Michael Sippey, Six Apart’s vice president of product. “People are recording video using their digital camera, cell phone and camcorder and are anxious to share that footage with their friends and families. Because they are easily created and accessed, weblogs are the ideal means of sharing those videos. We’re proud to be working with companies who are leveraging the integrated multimedia features of TypePad to bring video into the mainstream of weblogging.�?

Serious Magic, Inc. of Folsom, CA, a leading developer of next-generation video communication software, has introduced Vlog It!™ to help bloggers quickly and easily create a video blog, or “vlog,�? in real time. Under the terms of the partnership with Six Apart, Serious Magic will offer a free special edition of Vlog It for TypePad users. This version will allow users to create and post a video to their blog in minutes, as well as provide free video hosting for non-commercial use. For more versatile functionality, a full version of Vlog It will be available for purchase on November 3 at www.seriousmagic.com.

According to Mark Randall, president and chief magician at Serious Magic, the partnership with Six Apart will enable bloggers to make their blogs more dynamic. "With Vlog It, bloggers are able to add pictures, video, music, narration and even an on-camera appearance to their blog. Users can express themselves in a way that is more like a personal newscast or documentary. We can only begin to imagine the fun and creative videos that TypePad users around the world will be able to create and post using Vlog It.�?

VideoEgg, Inc. of New Haven, CT, a leading provider of web-based video publishing solutions, has introduced The VideoEgg Publisher, a small website plug-in that makes it simple for users to capture, edit encode and post digital video online through weblogs. By serving as a “universal adapter�? that captures video directly from hundreds of devices and reads dozens of formats, the VideoEgg Publisher allows users to painlessly publish videos that anyone can watch without worrying about player compatibilities, encoding settings or extra software.

Under the terms of its deal with Six apart, a preview version of the VideoEgg Publisher is now available to all registered TypePad users free of charge. TypePad users simply go to http://typepad.videoegg.com, log into their TypePad accounts, and then create and post their vlog entries using VideoEgg Publisher. Video postings are hosted without charge.

“Because VideoEgg Publisher makes it so easy for TypePad users to bring video to their blogs, we believe our partnership will help fuel the popularity of video blogging,�? said Kevin Sladek, co-founder of VideoEgg. “We plan to roll out vlogging tools for several Six Apart products in the future and look forward to continuing to provide Six Apart users with the best video blogging posting tools in the industry.�?

Sippey noted that TypePad is designed for integration of multimedia content into weblogs. “Blogging is how you share your life,�? he said. “It’s much easier for friends and family to keep up with your life by directing them to one blog where your video and postings are available, rather than having to send them to multiple services to get the full picture. Serious Magic and VideoEgg are demonstrating what we believe should be the model for uploading and accessing multimedia files on weblogs.�?

About Six Apart
Six Apart Ltd., based in San Francisco, Calif., is the company behind the Movable Type publishing platform, the TypePad personal weblogging service and LiveJournal, an online community organized around personal journals. Six Apart was founded by husband and wife team Ben Trott and Mena G. Trott in 2002, and joined by LiveJournal founder Brad Fitzpatrick early this year. The company is funded by Neoteny Co., Ltd. and August Capital. Six Apart’s sole focus is to create tools that enable millions of individuals, organizations and corporations to participate in the Web’s full potential by publishing their ideas on the Internet with simple, yet powerful software and services. For more information about Six Apart, TypePad, Movable Type and LiveJournal, visit the Six Apart corporate weblog at http://www.sixapart.com/.

Six Apart is a trademark of Six Apart Ltd. All other trademarks are the property of their respective owners.

Media contact:

Six Apart
Jane Anderson
jane@sixapart.com
650.854.3883
650.440-0450c