Webloggers Can Apply Earnings to Their TypePad Pro Accounts or Even Bring Home a Little Extra Money From Their Well-Read Blogs

SAN FRANCISCO — June 21, 2005 —Six Apart, the leader in weblogging software and services, today announced that it has taken the first of several steps to make it easy for TypePad Pro users to earn money through their weblogs. Starting today, TypePad Pro users can easily add Kanoodle’s content-targeted sponsored links to their weblogs, as well as view an earnings report right from the TypePad application. The company said additional features, including the addition of a "TipJa" and sophisticated earnings reports, will be available later this summer.

Through an integrated service offering from Kanoodle, a leading provider of sponsored links for content pages and search results, TypePad Pro users can now immediately place Kanoodle’s content-targeted sponsored links — text-based ads related to the editorial content appearing on their weblog — on their sites and view a simple earnings report that allows them to monitor their earnings. Now, each time a visitor clicks through a sponsored link, the weblogger will earn a portion of the proceeds from this ad. These features are available directly through the TypePad application, greatly streamlining the process of adding earning elements to a weblog.

Money earned by webloggers from Kanoodle’s content-targeted sponsored links in the first 90 days will automatically be applied toward TypePad subscription fees. After 90 days, any extra money will made be available for the weblogger to spend via PayPal or to pay for future subscription fees.

"At Six Apart, we know how important it can be to receive positive feedback from weblog readers and earn a little money," said Barak Berkowitz, Six Apart’s chief executive officer. "We want our users to be able to reap rewards from their labor and let their readers show their appreciation for the entertaining, informative or moving weblogs they produce."

"Today’s announcement is our first step to building a platform for our pro-level webloggers to defray the costs of maintaining their weblog," he said. "Upcoming features like TipJar and our sophisticated earning and ranking reports will greatly complement TypePad Text Ads as well as give our subscribers even more ways to pay for their accounts."

About Six Apart
Six Apart Ltd., based in San Francisco, Calif., is the company behind the Movable Type publishing platform, the TypePad personal weblogging service and LiveJournal, an online community organized around personal journals. Six Apart was founded by husband and wife team Ben Trott and Mena G. Trott in 2002, and joined by LiveJournal founder Brad Fitzpatrick early this year. The company is funded by Neoteny Co., Ltd. and August Capital. Six Apart’s sole focus is to create tools that enable millions of individuals, organizations and corporations to participate in the Web’s full potential by publishing their ideas on the Internet with simple, yet powerful software and services. For more information about Six Apart, TypePad, Movable Type and LiveJournal, visit the Six Apart corporate weblog at http://www.sixapart.com/.

Six Apart is a trademark of Six Apart Ltd. All other trademarks are the property of their respective owners.

About Kanoodle
Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's content destinations and search engines. Kanoodle’s products — ContextTarget™ for context-targeted sponsored links, BehaviorTarget™ for behavioral-targeted sponsored links, LocalTarget™ for location-targeted sponsored links and KeywordTarget™ for search-targeted sponsored links—are distributed on networks of high quality search and content providers, including MarketWatch.com, MSNBC.com, USATODAY.com, CNET’s Search.com, the InfoSpace search properties and Kanoodle.com. Kanoodle was founded in 1999 and has offices in Buffalo, N.Y., and New York City.

Media inquiries:

Six Apart
Jane Anderson
jane@sixapart.com
Tel. +1 (650) 854-3883